Brand · Social2024
Ritual Skincare Relaunch
Rebuilt the brand voice and visual guidelines, then launched a content engine across Instagram and TikTok for a clean skincare line entering the US market.
+214% engagement3.8x launch ROAS
Social Media · Brand · Marketing Manager
Building brands people actually talk about.
I'm Andrew Holm — also known by my Korean name, Geong Min Gim. I lead social media, brand and marketing programs that turn attention into loyalty and loyalty into growth.
Brand-First
Strategy Approach
Always-On
Social Programs
8 Years
In-House & Agency
Who I Am
Two names, one voice for your brand.
I grew up between two cultures, and that shapes how I work. As Andrew Holm I lead strategy, campaigns and reporting. As Geong Min Gim I stay close to the audience, translating culture into messaging that lands instead of talking past people.
Over eight years I've worked across consumer goods, hospitality, apparel and lifestyle brands — from zero-to-one social launches to full rebrands and multi-channel campaigns. My work sits where cultural instinct meets measurable growth.
8+
Years in brand & social
40+
Campaigns managed
2.4M
Audience grown
12
Industries served
Selected Work
Campaigns that moved the numbers.
Campaign · Content2023
Ryze Coffee Community Program
A monthly campaign framework and creator program that turned a specialty roaster's customers into a genuine local community.
1.2M impressions18k waitlist
What I Do
From brand foundation to the daily feed.
01
Social Media Management
Always-on content calendars, community management and platform strategy that turn followers into an audience that shows up.
02
Brand Strategy
Positioning, voice and identity systems that give every channel a clear spine to follow — from tone of voice to visual guidelines.
03
Campaign Management
End-to-end launches: concept, production schedule, channel plan, paid amplification and post-campaign reporting.
04
Content & Creative Direction
Briefing photographers, editors and creators, then shaping the output into content built for the feed it lives in.
05
Creator & Partner Marketing
Sourcing, negotiating and running creator partnerships that read as genuine rather than sponsored.
06
Analytics & Growth Reporting
Honest measurement — what moved, what didn't, and what the next quarter of work should look like as a result.
Get In Touch
Let's build something worth remembering.
Open to full-time roles, contracts and select brand partnerships. Tell me what you're building and where you want it to go.